Tom Holland Launches Zendaya-Inspired Bero Shandy Line

Tom Holland unveiled a limited-edition shandy range under his non-alcoholic beer brand Bero on June 1, 2026, crediting Zendaya as a direct inspiration for the new product line. Speaking during a virtual press interview, Holland revealed that Zendaya has never been a drinker and did not enjoy the existing Bero beers, motivating him and his team to develop a lighter, more accessible flavour profile she could genuinely embrace. The new shandy range blends 30% of Bero's Kingston Golden Pils with 70% lemonade and comes in four flavours: classic lemon lime, grapefruit, elderflower, and blackberry yuzu. Each can contains fewer than 100 calories and zero alcohol. The shandies will go on sale at Target in June 2026 at a suggested retail price of $19.99 for a 12-pack. Holland also gave his mother partial credit for the concept, describing the shandy as "kind of my mum's idea" before adding that the ultimate goal was to build something authentic within Bero that Zendaya could enjoy.

Zendaya's Role in Shaping the New Flavour Line

The influence Zendaya had on this product launch goes beyond brand association. During the interview, Tom Holland explained that because Zendaya had never been a drinker, she simply did not connect with the hazy IPA or lager-style pilsner already in the Bero lineup. That honest feedback pushed Holland and his team to rethink what a non-alcoholic beer brand could offer. The result is a shandy range designed to bridge the gap between beer and fruit-forward soft drinks, making Bero accessible to consumers who might otherwise overlook the category entirely. Holland made the personal connection vivid during the interview, pausing mid-sentence to grab a lemon lime shandy to sip, noting he is banned from drinking the grapefruit flavour at home because it is Zendaya's favourite. The elderflower variant carries its own emotional weight for Holland, evoking memories of his grandmother, who loved the flavour. Blackberry yuzu, his least favourite during development, has since grown on him.

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Bero's Origins and the Growing Non-Alcoholic Market

Bero launched in October 2024, rooted in Tom Holland's personal sobriety journey that began in early 2022 when he participated in Dry January. What started as a month-long challenge prompted a lasting commitment to sobriety that eventually led Holland to co-found a brand designed to give non-drinkers and sober-curious consumers a genuinely appealing option. The timing proved shrewd. Non-alcoholic beer, wine, and spirits now generate nearly $1 billion in annual sales in the United States, according to research firm NielsenIQ, driven in large part by Dry January and the broader sober-curious movement. Bero sits alongside a growing wave of celebrity-backed non-alcoholic brands, including George Clooney's Crazy Mountain, Katy Perry's De Soi aperitif, and Bella Hadid's Kin Euphorics. Zendaya has been a visible public supporter of Bero, appearing at the Bero Padel Classic event in Sherman Oaks, California, on April 29, 2026, reinforcing the brand's profile ahead of the shandy launch.

What the Shandy Launch Means for Bero's Future

The Bero shandy line represents the brand's most high-profile product drop since its debut, and the timing is significant. With Tom Holland and Zendaya's marriage now confirmed, consumer interest in anything connected to the couple is expected to climb sharply in the weeks ahead. Placing the shandies in Target gives Bero mass-market retail reach that could significantly expand its customer base beyond the core audience the brand has built to date. Holland is also poised for an exceptionally busy professional year, set to star alongside Zendaya in both Christopher Nolan's The Odyssey and the Marvel film Spider-Man: Brand New Day. That level of public visibility will inevitably draw further attention to Bero as a brand and to the shandy line specifically.

The Bero shandy launch demonstrates how Tom Holland has woven personal storytelling into a credible business strategy. By publicly crediting Zendaya as the inspiration, Holland adds authenticity to a product that might otherwise read as a straightforward celebrity endorsement play. As the non-alcoholic drinks market continues its upward trajectory, Bero's expanded lineup positions the brand to capture a wider and more diverse consumer base throughout the remainder of 2026.